F1 2026 Team Collections - All 11 Teams and 6 Brands

The 2026 season rewrote the rulebook and the merchandise shelf at the same time. Inside twelve months McLaren walked away from Castore a year early and signed with PUMA, Williams ended a long run with PUMA and went to New Era, and adidas added Audi alongside Mercedes. The result: 11 teams, six apparel brands, and a grid that looks nothing like it did last season. Here is who makes what, how the product tiers actually differ, and which collection makes sense for which fan.

F1 2026 collections - who outfits which team

Start with the map, because this is where most of the churn happened. The table below reflects the 2026 season after every partnership announcement.

Three brands cover two or three teams each: PUMA, Castore and adidas. The other three are single-team projects with a strong point of view. That consolidation is useful when you shop: if you already know how PUMA's Ferrari pieces fit, you have a decent idea of what McLaren's new range will feel like.

Teamwear, fanwear and replica - what actually differs

Fanwear is the volume line. Tees, hoodies and caps carrying team or driver branding, cut from standard apparel fabrics and built for daily wear and the grandstands. Most fans live here, and this is where the choice of fits is widest.

Teamwear copies what the mechanics and engineers wear in the garage: technical polos, softshell jackets, cargo pants. Technical fabrics, heavier embroidery, working details. Prices climb accordingly. For scale: the Aston Martin polo comes in roughly a quarter cheaper than the Ferrari equivalent, even though the same brand makes both.

Replica sits in the middle. It reads as team kit, but the cut, fabric and finishing are simplified against the original.

Driver collections are their own category. Lines signed with a driver's name tend to be bolder graphically and carry fewer sponsor logos. Lando Norris' number 1 merchandise, which he earned as reigning world champion, sells on a completely different curve than standard McLaren fanwear.

PUMA: Ferrari, McLaren and Aston Martin

PUMA enters 2026 with three teams and the strongest footprint in the paddock. Its Ferrari relationship dates to 2005 and is the longest-running apparel partnership in the sport. This year's line works white blocking into the familiar red, echoing the white panels on the SF-26. Alongside the replica range, Ferrari dropped a baseball-themed off-duty collection modeled by Lewis Hamilton and Charles Leclerc.

Ferrari red reads the same in Austin as it does in Singapore, and that global recognition is the collection's real advantage. Fans who want the range without the full team kit commitment usually start with Ferrari caps before moving into the wider Scuderia collection.

McLaren and PUMA - the most expensive switch of the year

This was the loudest move of the off-season. McLaren signed a five-year deal with Castore in 2022, reportedly worth around 30 million pounds per year and scheduled to run through the end of 2026. Woking ended it a year early and moved to PUMA. The agreement covers far more than the F1 team: Arrow McLaren in IndyCar, both F1 Academy entries, the sim racing team, and from 2027 the WEC program as well.

For fans, this lands as an upgrade. Castore drew criticism for ranges that were logo-heavy and awkward to wear away from the track, which pushed a chunk of the fanbase toward McLaren-branded pieces from mainstream fashion labels instead. PUMA arrived with papaya hoodies, caps and McLaren colorways of the Speedcat sneaker - things that work on a normal weekday. Add a graphic tee built around Norris as the sport's newest champion and the range finally matches the team's on-track profile.

McLaren aims squarely at a younger buyer, and the price-to-look ratio is among the best on the grid. Norris and Oscar Piastri fans will find both driver pieces and standard team gear across the McLaren collection and the dedicated Norris range.

Aston Martin - PUMA's third team and the cleanest design on the grid

Aston Martin goes the opposite way from McLaren. PUMA's range for the Silverstone squad strips out color accents, shrinks sponsor logos to a minimum and lets British Racing Green carry the whole thing. The restraint works: the green does the talking, and the subtle logo on the caps lands closer to good casual apparel than to race merchandise.

HUGO BOSS also sits alongside the team on separate lifestyle collaborations, which gives Aston Martin one of the more fashion-forward identities in the paddock. Fernando Alonso and Lance Stroll wear the team versions, and the Aston Martin collection is one of the few that moves from the grandstand to the office without a wardrobe change.

Castore: Red Bull Racing, Alpine and Haas

Castore held three teams despite losing McLaren, replacing it with a multi-year kit and retail agreement with Haas. Red Bull Racing and Alpine both stayed with the Manchester brand.

Red Bull leaned harder into navy this season, aligning with Ford as technical partner. Max Verstappen runs number 3 now that the number 1 belongs to Norris, with Isack Hadjar alongside him. Castore's Red Bull range takes criticism for feeling corporate and logo-heavy, though the brand runs frequent sales, which matters if you are building a wardrobe on a budget. Both the Red Bull caps and the fuller team collection sit here.

Alpine keeps its blue and pink palette, still the most distinctive color decision in the field. The shirts are simple, with thin pink highlights, and the Alpine range tends to split opinion rather than win it. Haas moved to jet black with red shoulder highlights and monochrome sponsors, which suits the team's 2026 livery better than anything it has worn recently. Esteban Ocon and Ollie Bearman are in the cars.

adidas: Mercedes and Audi

adidas entered F1 by taking Mercedes from PUMA, and in 2026 it added Audi. The Silver Arrows collection is now in its second year and went on sale January 15. Driver jerseys carry an all-over hexagon print and CLIMACOOL, and the range extends into footwear including an Ultraboost 5 with a teal heel fading into black. One shift matters when you shop it: black, not silver, is now the collection's primary color.

George Russell and Kimi Antonelli are the current lineup, so anyone hunting driver pieces should look for their names rather than number 44, which left for Ferrari with Hamilton. The Mercedes collection remains one of the safer picks for anyone who wants dark colors and a quiet logo.

Audi's adidas range is built around grays, with the Audi rings and Revolut as sponsor. The monochrome effect looks sharp, though the assortment is thinner than Ferrari's or Red Bull's because the team is still building its merchandise program from the Sauber transition. The boldest touch went to the track: red racing shoes. Nico Hulkenberg and Gabriel Bortoleto carry the team into its first season.

New Era, HUGO BOSS and Tommy Hilfiger - three one-team projects

Williams did something genuinely new. New Era, the Buffalo brand known for caps, is dressing a team head to sock for all 24 races - a first in its 105-year history. The collection landed January 21 and runs from rain jackets, padded jackets and gilets to a varsity jacket, backed by a deep headwear range: the 9FORTY, 9FIFTY snapback, trucker, bucket hat, knit beanie and the 59FIFTY. Graphics draw on tire marks left through high-speed corners. Alex Albon and Carlos Sainz front the campaign, and the Williams collection is one of the season's more interesting options for anyone who leans streetwear.

Racing Bulls stayed with HUGO BOSS and remains the team most likely to surprise the paddock with collaborations and one-off liveries. The line is sharper and aimed at a younger, more fashion-driven buyer.

Cadillac arrived with a statement. The car was revealed during the Super Bowl and Tommy Hilfiger handles the team's apparel, which leans hard into the American identity of the grid's first full US entry in decades. The assortment is limited so far, but interest in a first-season Cadillac collection is high, particularly in the States.

Which F1 2026 collection should you buy

Want a classic that reads anywhere? Ferrari. The red works from Austin to Sao Paulo, and the assortment is the deepest on the grid.

Want minimalism and dark colors? Mercedes by adidas, or Aston Martin by PUMA. Both keep logos quiet and work outside a race weekend.

Want streetwear? McLaren in its PUMA era, especially the Norris pieces, or Williams by New Era with the varsity jacket and the full cap range.

Want the best value? Aston Martin - its polo comes in noticeably cheaper than the Ferrari equivalent, though PUMA makes both. Castore's frequent sales across Red Bull, Alpine and Haas are worth tracking too.

Want something collectible? Audi or Cadillac. A debut-season piece from either brand is the kind of thing that gets interesting in five years.

Buying your first official F1 shirt? Haas or Racing Bulls. Full licensing, sensible pricing, no premium for the badge.

FAQ - F1 2026 collections

Which brand outfits which team?
PUMA: Ferrari, McLaren, Aston Martin. Castore: Red Bull Racing, Alpine, Haas. adidas: Mercedes, Audi. New Era: Williams. HUGO BOSS: Racing Bulls. Tommy Hilfiger: Cadillac.

Teamwear or fanwear?
Fanwear is supporter apparel in standard fabrics, built for daily wear. Teamwear copies garage kit: technical fabrics, more detail, higher prices. Replica sits between them.

How do I size it?
Use the size chart for the specific product, not the brand's general sizing. PUMA runs narrower in the shoulders, Castore roomier. When unsure, size up.

Are there women's and kids' ranges?
Yes. New Era built the Williams range in men's and women's fits, and adidas runs women's lines for Mercedes. Kids' collections are mostly tees and caps.

Where do I buy official F1 2026 gear?
Team stores, the apparel brands' own sites and the F1 Store. Top Racing Shop carries several teams in one place with international shipping.

The 2026 grid turned F1 into the most interesting apparel market in sport. McLaren at PUMA, Williams at New Era, Audi and Cadillac arriving with clean-sheet designs, and fans who no longer buy colors alone - they buy a look. Whether that means Ferrari red, Audi gray, McLaren papaya or Aston Martin green, compare the cuts and the size charts before you commit. The full range sits in the Formula 1 collection.